When the Royal Canadian Mounted Police (affectionately known as The Mounties) are trained on how to identify counterfeit money, they are trained extensively on “the real deal.” They know what an authentic bill feels like, what it looks like, its weight, and what its security features are. They know the metallic stripe, its watermark, its security thread, its color changes, its see-through puzzle number, where the ink is raised, and where it is fluorescent.
What they don’t learn about are the counterfeits. They don’t study the substitutes, the bogus bills, the phonies, the fakes, the frauds, the forgeries. They have been so immersed in what is real that they know every bad bill that passes through their hands . . . because they know the truth.
Lately I have been giving this a lot of thought . . . in my faith, in my relationships, in my business. It’s not about the hype, the pretty packaging, the searching through the imitations to find out whether or not something is real. There is a great book out called BLINK. In it, Malcolm Gladwell similarly points out that what you believe in the first two seconds of an encounter is what months of research will prove, because your gut knows the truth. Stop searching through what’s fake to find the truth. In your marketing and in your personal life, trust yourself. You need not study all the phonies to recognize one.