When I first started selling real estate, someone taught me the principle of The Shiny Penny. I have tried to make it my goal for every listing I take. Everyone lives in their home differently, and we understand the concept that how we live in our home is distinct from how we market our house.

In any given local real estate market, at any given point in time, there may be a dozen or more homes for sale in a particular price range. Of that number, there are usually three or four that stand out in cleanliness, upkeep, staging, and a general sense that the home has been well maintained. This has nothing to do with style, it is not focused on the number of bedrooms or baths. For the most part, it is outside the range of what the Buyer originally thought they wanted to purchase.

When a Buyer is serious and motivated, they will historically buy the Best of the Best available at that time in their price range. The Cream of the Crop. The Shiny Penny. When the time comes to sell your Colorado Springs home, make sure yours is The Shiny Penny. If you’d like help to understand what that might look like in your particular situation, or if you’d like access to available resources to help you in accomplishing that task, please don’t hesitate to contact me.